Privacy Information

Data protection information from SAWG Trade GmbH, as of August 1st, 2020

Since May 25, 2018, the uniform provisions of the EU General Data Protection Regulation (GDPR) have applied in the area of ​​data protection throughout Europe. In the following data protection information we inform you about the processing of personal data carried out by SAWG Trade GmbH in accordance with the GDPR and the Data Protection Act (DSG).

Please read our data protection information carefully. If you have any questions or comments about our data protection information, please contact us at

Name and contact details of the person responsible for processing

This data protection information applies to data processing by the

SAWG Trade GmbH

Main street 16

7540 Güssing


Commercial register number: FN 543038 k

Privacy Information

Purposes of data processing, legal bases and legitimate interests pursued by the person responsible or a third party and categories of recipients

Visiting our websites/applications

log files

Each time websites/applications are accessed, information is sent to the server of our website/application by the respective Internet browser of your device and temporarily stored in log files. The data records stored in this way contain the following data, which are stored until they are automatically deleted: Date and time of access, name of the page accessed, IP address of the requesting device, referrer URL (origin URL from which you accessed our website came), the amount of data transferred, loading time, as well as product and version information of the browser used in each case and the name of your access provider.

The legal basis for processing the IP address is Article 6 Paragraph 1 Letter f) GDPR. Our legitimate interest results from the

Ensuring a smooth connection setup,

Ensuring comfortable use of our website/application,

Evaluation of system security and stability.

A direct conclusion about your identity is not possible based on the information and will not be drawn by us.

The data is stored and automatically deleted once the aforementioned purposes have been achieved. The standard deadlines for deletion are based on the criterion of necessity.

Cookies, tracking, social media plugins

We use so-called cookies, tracking tools, targeting processes and social media plug-ins for our website/application. Exactly which procedures are involved and how your data is used for this is explained in detail below.

Geo localization

If you have agreed to the so-called geolocation in your browser or in the operating system or other settings of your respective end device, we use this function to be able to offer you individual services related to your current location (e.g. the location of the nearest branch). We process your location data processed in this way exclusively for this function. If you stop using it, the data will be deleted.

Establishment, execution and/or termination of a contract

Data processing upon conclusion of the contract

If you register on one of our websites/applications and conclude a contract with us, we process the data required for the conclusion, implementation or termination of a contract with you. Which includes:

First name Last Name

billing and delivery address

E-mail address

billing and payment data

birth date

if necessary telephone number

The legal basis for this is Article 6 Paragraph 1 Letter b) GDPR, ie you provide us with the data on the basis of the respective contractual relationship (e.g. managing your customer account, processing a purchase contract) between you and us. In order to process your e-mail address in the event of a purchase via our websites/applications, we are also obliged to send an electronic order confirmation due to legal requirements in the General Civil Code (ABGB) (Article 6 paragraph 1 letter c) DSGVO).

Insofar as we do not use your data for advertising purposes, we store the data collected for contract processing until the statutory or possible contractual warranty and guarantee rights have expired. After this period has expired, we will keep the information on the contractual relationship required by corporate and tax law for the periods specified by law. For this period, the data will only be processed again in the event of a review by the tax authorities.

The following data processing is also required to process a purchase contract via our websites/applications:

Your payment data will be passed on to payment service providers commissioned by us, who will process the payment(s). We pass on information about your delivery address to logistics companies and shipping partners commissioned by us. In order to ensure that the goods are delivered according to your wishes, we transmit your e-mail address and, if applicable, the telephone number to the logistics company and/or shipping partner commissioned by us, who will take over the delivery. If necessary, they will contact you in advance of the delivery in order to coordinate the details of the delivery with you. The respective data is transmitted solely for the respective purposes and deleted again after delivery.

identity verification

If necessary, we check your identity using information from service providers. The legal basis for this is Article 6 Paragraph 1 Letter b) and Letter f) GDPR. The authorization to do so results from the protection of your identity and the avoidance of fraud attempts at our expense. The circumstance and the result of our request will be saved in your customer account or your guest account for the duration of the contractual relationship.

Use of Data for Fraud Prevention Purposes

The data you provide when placing an order can be used to check whether there is an atypical order process (e.g. simultaneous ordering of a large number of goods to the same address using different customer accounts). In principle, we have a legitimate interest in carrying out such a check. The legal basis for processing is Article 6 Paragraph 1 Letter f) GDPR.

Transmission of data to transport service providers

For the purpose of delivering ordered goods, we work together with logistics service providers/transport companies and/or shipping partners: the following data can be transmitted to them for the purpose of delivering the ordered goods or to announce them: first name, last name, postal address, telephone number and, if applicable, E -Mail address.

The legal basis for processing is Article 6 Paragraph 1 Letter b) GDPR.

Data processing for advertising purposes Postal advertising In principle, we have a legitimate interest in using your data for marketing purposes. We collect the following data for our own marketing purposes: first name, last name, postal address, year of birth. A transfer of the additionally stored data to third parties does not take place. The legal basis for the use of personal data for marketing purposes is Article 6 Paragraph 1 Letter f) GDPR. Notice of the right to object You can object to the use of your personal data for the aforementioned advertising purposes at any time free of charge with effect for the future at If you object, your data will be blocked for further advertising data processing. We would like to point out that in exceptional cases, advertising material may still be sent temporarily even after receipt of your objection. This is technically due to the lead time required for the selection and does not mean that we have not implemented your objection


On our websites/applications we offer you the opportunity to register for our newsletter. In order to be able to be sure that no errors were made when entering the email address, we use the so-called double opt-in procedure (DOI procedure): After you have entered your email address in the registration field, we send it a confirmation link to the address you provided. Only when you click on this confirmation link will your email address be added to our mailing list for sending our newsletter. The legal basis for this data processing is Article 6 Paragraph 1 Letter a) GDPR.

Note Right of Withdrawal

You can revoke your consent at any time with effect for the future by sending a message to or by using the unsubscribe option at the end of each newsletter.

Product recommendations by email

As an existing customer of our online shop, you will regularly receive product recommendations from us by email. You will receive these product recommendations from us regardless of whether you have subscribed to a newsletter. We use the e-mail address you provided during the purchase to advertise our own goods and/or services that are similar to those that you have purchased from us based on an order you have already placed. The legal basis for this data processing is Art. 6 Para. 1 Letter f) GDPR.

Note right of objection

You can object to our product recommendations at any time with effect for the future by sending a message to or at the end of each product recommendation email without incurring any costs other than the transmission costs according to the basic tariffs.


If you register for competitions organized by us, we will use the data you provided during registration for the purpose of executing the participation contract, in particular for notifying you of a win and, if necessary, advertising our offers and/or offers from our competition partners. Detailed information can be found in the respective conditions of participation for the respective competition. The legal basis for this data processing is Article 6 Paragraph 1 Letter a) GDPR, Article 6 Paragraph 1 Letter b) GDPR and Article 6 Paragraph 1 Letter f) GDPR.

Online presence and website optimization

Cookies General information

We use cookies on various pages to make visiting our website attractive and to enable the use of certain functions as well as to statistically record the use of our website. Cookies are small text files that your browser creates automatically and that are stored on your end device (laptop, tablet, smartphone, etc.) when you visit our site. Cookies do not damage your end device and do not contain viruses, Trojans or other malware. Information is stored in the cookie that arises in connection with the specific end device used. However, this does not mean that we are immediately informed of your identity.

Most of the cookies we use are deleted after the end of the browser session (so-called session cookies). This enables us, for example, to offer you the cross-site shopping cart display, in which you can see how many items are currently in your shopping cart and how high your current purchase value is. Other cookies remain on your computer and enable us to recognize your computer the next time you visit (so-called permanent or cross-session cookies). These cookies in particular serve to make our offer user-friendly, more effective and safer. Thanks to these files, it is possible, for example, to display information on the site that is specially tailored to your interests.

If you have a customer account and are logged in or activate the "stay logged in" function, the information stored in cookies will be assigned pseudonymously under a cookie ID.

You can of course set up your browser so that it does not store our cookies on the hard drive. The help function in the menu bar of most web browsers explains how to prevent your browser from accepting new cookies, how to let your browser know when you receive a new cookie or how to delete all cookies already received and for can block all others.

However, we would like to point out that in this case you may not be able to use all the functions of this website to their full extent.

If these cookies and/or the information they contain are personal data, the legal basis for data processing is Art. 6 Paragraph 1 Letter f) GDPR. Our interest in optimizing our website is to be regarded as legitimate within the meaning of the aforementioned regulation.

Klarna Bank AB (publ) (“Klarna”) uses cookies to recognize the user's device for the purpose of providing personalized advertising of Klarna products the next time the user will browse a merchant website offering Klarna products, and for analytics purposes.

Persistent marketing and analytics cookies

These cookies contain a unique user ID which will enable Klarna to recognize the user's device the next time that user returns to a merchant using Klarna's services. These are persistent cookies, stored on the device for a period of up to 540 days as of the last interaction with Klarna, or until they are deleted and allow Klarna (i) to show personalized marketing of Klarna products, including credit promotions to the user , and (ii) to perform analytics of the user behavior.

By connecting the unique user ID stored in the cookie on the device to the information Klarna has about the user, Klarna will be able to recognize the user of that device. The information Klarna collects through the cookies is not shared with any third party.

The user's consent and revocation of consent

Setting cookies for marketing purposes is subject to the user's consent, which will have to be obtained before the cookies are set on the user's device. In addition, the web browser or device often allows the user to change the settings for the use of cookies. More information on how to adjust the settings can be found in the browser of device reference information, and on

About Klarna

Klarna Bank AB (publ) is subject to Swedish Data Protection legislation, and is the data controller for the purpose of processing the personal data as described above. Klarna has a data protection officer and a team consisting of personal data experts. Klarna also has a customer service team handling questions relating to personal data. You are welcome to contact Klarna at Please visit for more information about Klarna, and how Klarna processes personal data.

Google Analytics

We use Google Analytics, a web analytics service provided by Google Inc. (“Google”), on the basis of Article 6 Paragraph 1 Letter f) GDPR for the purpose of tailoring our website to meet your needs and continually optimizing it. Google Analytics uses so-called "cookies", text files that are stored on your computer and enable an analysis of your use of the website. In this context, pseudonymised usage profiles are created and cookies are used. The information generated by the cookie about your use of this website such as

• browser type/version,

• operating system used,

• referrer URL (the previously visited page),

• host name of the accessing computer (IP address),

• Time of server request

On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide other services related to website activity and internet usage to the website operator. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data. You can prevent the storage of cookies by setting your browser software accordingly; we would like to point out to you however that in this case you will if applicable not be able to use all functions of this website in full. You can also prevent Google from collecting the data generated by the cookie and related to your use of the website (including your IP address) and from processing this data by Google by downloading the browser plug-in available under the following link and install: .

As an alternative to the browser add-on, especially for browsers on mobile devices, you can also prevent Google Analytics from collecting data by clicking on this link. An opt-out cookie will be set to prevent future collection of your data when you visit this website. The opt-out cookie is only valid in this browser and only for our website and is stored on your device. If you delete the cookies in this browser, you must set the opt-out cookie again. Further information on data protection in connection with Google Analytics can be found on the Google Analytics website.


onsite targeting

On our website, information for the optimization of advertisements is recorded and evaluated using cookies. This information includes, for example, information about which products you have viewed on our websites/applications. The collection and evaluation is exclusively pseudonymous and does not enable us to identify you. In particular, the information will not be merged with your personal data. Based on the information, we can show you offers on our site that are specifically tailored to your interests as they result from your previous user behavior.

Customer account/ user account

In order to provide you with the greatest possible convenience, we offer you the permanent storage of your personal data in a password-protected customer account/user account.

The creation of a customer account is basically voluntary and is based on your consent within the meaning of Article 6 Paragraph 1 Letter a) GDPR. After setting up a customer account, no new data entry is required. In addition, you can view and partially change the data stored about you in your customer account at any time.

It is only necessary to open a customer account to process the contract if you wish to place orders via our website/application. In this case, the legal basis for data processing is (additionally) Article 6 (1) (a) GDPR.

In addition to the data requested when placing an order, you must enter a password of your choice to set up a customer account. This is used together with your e-mail address to access your customer account. Please treat your personal access data confidentially and in particular do not make them accessible to unauthorized third parties. Please note that even after leaving our website, you will automatically remain logged in unless you actively log out. You have the option of having your customer account deleted at any time. Please note, however, that the data visible in the customer account will not be deleted at the same time once you have placed an order with us. Your data will be deleted automatically after the commercial and tax retention obligations applicable to us have expired. The legal basis for this data processing is Article 6 Paragraph 1 Letter c) GDPR and Article 6 Paragraph 1 Letter f) GDPR.


If you contact us, we use the personal data that you voluntarily make available to us in this context solely for the purpose of being able to contact you and process your request.

The legal basis for this data processing is Article 6 Paragraph 1 Letter a), Article 6 Paragraph 1 Letter b), Article 6 Paragraph 1 Letter c) GDPR and Article 6 Paragraph 1 Letter f) GDPR.


We process your payment information for the purpose of payment processing, e.g. if you purchase or use a product and/or service via Depending on the payment method, we forward your payment information to third parties (e.g. to your credit card provider in the case of credit card payments).

The legal basis for this data processing is Art. 6 Paragraph 1 Letter a), Art. 6 Paragraph 1 Letter b), GDPR and Art. 6 Paragraph 1 Letter f) GDPR.


When paying via PayPal, your payment data will be forwarded to PayPal (Europe) S.à rl et Cie, SCA, 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter "PayPal") as part of payment processing. PayPal reserves the right to carry out a credit check for the payment methods credit card via PayPal, direct debit via PayPal or - if offered - "purchase on account" via PayPal. PayPal uses the result of the credit check in relation to the statistical probability of non-payment for the purpose of deciding whether to provide the respective payment method. The credit report can contain probability values ​​(so-called score values). Insofar as score values ​​are included in the result of the credit report, they are based on a scientifically recognized mathematical-statistical process. Address data, among other things, is included in the calculation of the score values.

Further data protection information, including information on the credit agencies used, can be found in PayPal's data protection declaration:

Right of Withdrawal

If we process data on the basis of your consent, you have the right to withdraw your consent at any time. The revocation of the consent does not mean that the data processing carried out on the basis of the consent up to the time of the revocation becomes ineffective.